In part two of our 'How to guide to PPC', we look at the 4 key pillars to PPC, as well as the what, where and why of running a PPC campaign.
4 Key Pillars of Pay Per Click (PPC)
Before you embark on your paid marketing campaign, it's important to make sure you have all these pillars in place.
How to run a Pay Per Click campaign
Learn 'where' and 'how' you use Pay Per Click including the Google Display Network (GDN) and Social
The benefits of PPC
Finally we look at why use PPC and explain the key benefits to running a paid marketing campaign
Our videos are excerpts from the 'Intro to PPC strategy' presentation we gave to small business owners on the Somerset Marketing Crew networking group. The networking group is free to join and each week brings new marketing insights from principal and founder Paul Clegg.