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Search Engine Optimisation 

Search Engine Optimisation (SEO) is a vast subject, but we have tried to simplify this for small business owners. We hope you find the videos strike a balance between information and simplicity and - as ever - if you have any questions, please email us. ENJOY!

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Part one - What is SEO?

In part one of our 'how to' guide to SEO, we look at what SEO is, why it's important and how you incorporate it within your website - starting with 'Keywords'.

View 'how to' as article

For those who prefer to read rather than watch - you can visit our article

Useful free tools:

​We recommend you create a free account with both of these as we're going to use this resource further later in our 'how to' SEO guides. 

• ​Ubersuggest
• SEMRush ​

Related FAQs

SME Marketeers SEO related FAQs:

• What is SEO?
• Why is SEO important?
• When will my site show up in Google?

Part two - Your 'On page' SEO checklist

In part two of 'What is SEO' we look at 'on page SEO'. We provide a 'checklist' of items needed on each of your website's pages to help search engine bots understand what is there. We recommend that you download our SEO guide and worksheet for a full explanation of each item, as well as a practical tool to enable you to start 'doing' your own SEO. 

Our video is an excerpt of the 'Intro to SEO' presentation we gave to small business owners on the Somerset Marketing Hub networking group. It explains the on page SEO requirements as well as how to monitor your site through Google Search Console.

View 'how to' SEO articles

Read our 'how to' article on writing your website content for users and Google

Download worksheet

• The SME Marketeers SEO on page guide and worksheet
• SME Marketeer related FAQ: ​What does Google need for my site to show up in searches?

Site audit tools

There are useful free tools you can use to help you make sure you are going in the right direction with your SEO, such as:

• Ubersuggest
• SEMRush​
• SEObility site check 

And, if you sign up for a free account with Ubersuggest and SEMRush, you can get a regular 'health check' on your site.
 

Part three - Backlinks, sitemaps and 'local' SEO

In our final part of our 'How to SEO' we look at 'off page' items such as the importance of local SEO, backlinks, submitting your sitemap to Google and creating a Google My Business and Bing Places profile.​​

Read Local SEO 'how to'

Learn about Local SEO - the Video as an article for those that prefer to read!

Download worksheet

• The SME Marketeers GMB prep worksheet

Related FAQs

SME Marketeers SEO related FAQs:

• What about local SEO?
• What do you need for a 'Google My Business' profile – can I do this myself?