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Pay Per Click advertising (PPC)

You may have heard or even tried a bit of Pay Per Click advertising. Many small business owners tell us they had a go and put £100 in to Google ads but it didn't work. In our presentation to the small business owners of the Somerset Marketing Hub, we provided an overview to PPC strategy. By breaking it down into the what, where, how, when and why's of PPC, as well as outlining the importance of the 4 key pillars to PPC - forecasting, integration, measuring & monitoring and test & learn - we hope that you'll be much more informed, and more successful, if you choose to run PPC in the future. 

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Part one - What is PPC and when would I use it?

In part one of our 'how to' guide to Pay Per Click, we look at what PPC is, why it's important and when you would use it as part of your marketing mix.

Ewen Logan presents "What is PPC" to Somerset Marketing Hub Online

View 'how to' as article

COMING SOON - For those who prefer to read rather than watch - you can visit our article

Part two - Using Pay Per Click

In part two of our 'How to guide to PPC', we look at the 4 key pillars to PPC, as well as the what, where and why of running a PPC campaign. 

4 Key Pillars of ​Pay Per Click (PPC)

Before you embark on your paid marketing campaign, it's important to make sure you have all these pillars in place.

How to run a Pay Per Click campaign

Learn 'where' and 'how' you use Pay Per Click including the Google Display Network (GDN) and Social 

The benefits of PPC

Finally we look at why use PPC and explain the key benefits to running a paid marketing campaign

Our videos are excerpts from the 'Intro to PPC strategy' presentation we gave to small business owners on the Somerset Marketing Hub networking group. The networking group is free to join and each week brings new marketing insights from principal and founder Paul Clegg. 

Part three - Retargetting

Have you ever wondered how or why you seem to see adverts for the same company who's website you recently visited? Well, it's not by chance.  Smart marketers are hoping to entice you back to their sites to purchase their products by sending you carefully targeted messaging according to how far you travelled through their purchase cycle. 

Read retargeting 'how to'

Learn about retargeting - the Video as an article for those that prefer to read!